Zia Pascual is an expressionist filmmaker who uses her voice to express emotion and truth through film. She discovered her love for creating videos on Youtube in 2015, later pursuing a degree in Digital Film at Mapua University to tell stories rooted in real-life pain, healing, and empowerment. In 2017, she became a vlogger under ABS-CBN's Adober Studios Multimedia Channel Network, later starring in a web series titled "Bunso" (2018) and "Kahulugan ng Sabaw" (2019). In 2020, she released her debut single, "The New Pretty" on digital platforms—a woman empowerment anthem that redefines beauty as strength—and directed "Dalagita", a psychological short film advocating for hypersexual disorder.