The series revolves around Ricardo Oribe (Iván Sánchez), a physically unattractive but successful businessman, dedicated to his family and in love with his beautiful wife Daniela (Angélica Celaya), a young aspiring actress. Ricardo's life takes a turn when his best friend Emilio (Mauricio Islas) betrays him and tries to kill him in order to take over his company and the family he never had. Despite being presumed dead by his family and friends, Ricardo is still alive, but suffering from amnesia. After a course of 15 years, Ricardo goes through several physical changes and recovers his memory.