Zhang Hao, a city security guard, returns to his rural hometown, Erlong Lake Village, pretending to be a successful businessman after bragging to the locals about his achievements. He reconnects with Li Minghan, a recent graduate dedicated to revitalizing their village. Despite their different backgrounds and values, their interactions spark a series of comedic events. As Zhang Hao becomes the village's unlikely hope, he faces mounting pressure from the community, while his lack of business experience leaves him vulnerable to scammers.

城市保安哥张浩在家乡父老二龙湖村民面前虚荣吹牛，为了圆谎不得不变身商业奇才，携“巨额投资”带着团队衣锦还乡，遇上研究生毕业一心投入家乡建设致力乡村振兴的青梅竹马李茗涵。天差地别的两个人因初心、做事风格、教育程度等差异，在东北农村这个独特的背景下，碰撞出接二连三的喜剧包袱。作为全村的希望，张浩阴差阳错地成了全村共同的“鸡娃”对象。同时，求成心切又缺乏商业思维和经验的张浩自然而然的也成了诈骗分子的“盘中餐”。