Season 1 of It's Ok to Be 30 premiered on September 1, 2023.

Turning thirty, Ploydao has hopes for success in her career and her relationships, but she couldn't feel farther from it. She works for a capitalist organisation and their demands don't sit well with her at all. Fortunately, she meets Namkhang, a psychologist whose advice leads her to quit her job and gives her the chance to restore relations with old friends, including former-boyfriend Chanin who's now running an enormous clothing business.