Presenter Kate Quilton teams with businessman Dave Fishwick to explore Britain's shopping habits. The pair investigate the true cost of everyday products and services to find out if consumers are really getting value for their money. Episodes focuses on certain industries to discover, for example, the real costs of caring for pets, or the value of printer ink to be more than ten times the price of vintage champagne. Featured are behind the scenes footage, interviews with members of big corporations, and tips by industry experts on how to save and where to avoid splashing cash.