The documentary focuses on the warmth and human connections of small and medium-sized vendors. In an uncertain era, it showcases examples of innovative personal employment, survival skills, resilience, and the beauty of ordinary life, allowing viewers to see how peers band together for warmth, embodying the values of trade and camaraderie. It encourages optimism and courage, stimulates empathy and soothes emotions.

由淘宝和方寸印象出品的《这货哪来的》是国内首档聚焦小生意人买卖门道和赛博烟火气的纪录片，本片将镜头伸向网页背后的中国，展现本土制造的视觉奇观和手艺情怀，以最有人味的视角讲述最市井的小本买卖，展现“人造万物、货见众生”的主题。