In the opening episode, the team at the Virgin Atlantic base in Crawley prepare for the airline's thirtieth birthday event. Excitement is in the air as Richard Branson prepares to make a rare appearance. Elsewhere, after a two-year recruitment freeze, Virgin is finally hiring cabin crew again. The modest starting salary does not seem to deter applicants, as over 2,000 people apply for a job in just 48 hours.

This episode follows the team launching the airline's new Vivienne Westwood-designed staff uniform, the first new uniform in 15 years - some love the tight curves, but not everyone is convinced by the new look. Rebe, Mim and Helen are putting together a glossy style bible for company staff, which lays down the law on everything from hair and make-up styles to how to wear the new uniform. Meanwhile, the pressure is on to get Virgin's new Dreamliner plane delivered on time from Boeing.

Documentary series going behind the scenes of the international airline during its thirtieth year in business. The airline's new director of communications hopes to meet her boss Richard Branson for the first time as he shoots a range of adverts for the brand in Florida. Head of customer experience Reuben is responsible for everything to do with how the airline looks and feels and is tasked with overseeing the company's first new TV ad campaign in two years.