Jeffrey Mittelstadt is a career sustainability professional dedicated to using the triple bottom line and breakthrough capitalism concepts to drive profitable business opportunities for positive social and environmental impact.

He founded the non-profit WildSides, which creates educational and documentary multimedia, including the award-winning film “Staring Down Fate.” He also founded a multimedia and consulting firm, Rootspective, to help consumers and companies make decisions based on their unique social, environmental/human health and economic values.

Professor Mittelstadt was Davidson College’s first director of sustainability. He worked for the U.S. EPA’s Office of Inspector General in Research Triangle Park evaluating national air quality programs. He was a vice president and senior analyst at Bank of America working on green building, sustainable purchasing, green cleaning and renewable energy.

He currently teaches as a professor at UNC's Kenan-Flagler School of Business.