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Adele remains so undercertified...
posted by GfeSTAFFMOD on May 27, 2021 at 10:55 AM
Rolling in the Deep hasn't been certified since 2012 or something. It's still at 8x Platinum even though pure sales alone are 8.4 million. Add youtube views and streaming and the song could be 15x Platinum by now. 21 is still at 14x Platinum. It is eligible for 16-17x Platinum certificate. Why is the label so lazy? What's the hold up.
Reply by mrjacs
on May 27, 2021 at 8:54 PM
Some labels usually certify an artist closer to their new release. Interscope did that during Chromatica for Gaga, for example. Her WW sales were at 100 million for years up until Chromatica when they certified her newer releases. I don't know why they do that exactly since some labels are good at being up to date.