@mrjacs said:

Beyoncé funded the “Lemonade” film herself, allowing for a kind of artistic control that few black artists have experienced. Despite boycotts, the album sold more than two million copies. It was first released on the music platform Tidal, of which Beyoncé is co-owner, helping to attract more than a million new users in a week. The “Formation” tour promoted her other ventures: Before one performance, I watched two extended ads for her sportswear line play on the giant screens. Other black musicians Matsoukas has collaborated with—most notably, Rihanna—espouse the same message of economic self-determination.

...and??

Well at least her and her team are making the effort!

By self funding they mean she used the Tidal money.

@New_Donatella said:

By self funding they mean she used the Tidal money.

yup