William Randolph Hearst builds on his father George's mining fortune by becoming the world's first multi-media mogul; exposing both himself, and future generations, to the darker side of wealth and fame.

Conrad Hilton gets rich building the world's first international hotel chain. But after his sons' rivalry almost destroys everything, his great-granddaughter emerges to redefine the family brand.

Henry Heinz builds an empire by revolutionizing food processing. His son Howard and Grandson Jack must navigate wars, economic depression and changing times to keep the family-led company on course.

From the fur trade into the drug trade, John Jacob Astor builds America's first mega- fortune. One that ensuing generations of Astors will battle to control, helping to define the opulent Gilded Age.

Bill Harley and Arthur Davidson work with family members to build an iconic brand. Their heirs lose control of the company but take back ownership and restore its reputation.

Andrew Carnegie creates a steel-manufacturing behemoth and becomes the world's richest man. But his legacy as a philanthropist is marred by family tragedy and a violent clash with organized labor.

Forrest Mars reunites with his estranged father to transform a candy company. Later, Forrest takes over from family members to build one of the largest privately held corporations in the world.

Robert Wood Johnson starts a medical supplies company that his son grows into the world's largest healthcare products corporation. But family rivalries and lawsuits threaten its reputation.

Adolphus Busch saves a failing brewery. His grandson turns Budweiser into America's number one beer, but after a corporate takeover, a marketing ploy brings consumer backlash and plummeting sales.