The episode follows Star and Dawson's first board meeting on February 28, 2019, discussing their palette and liquid lipstick collection together, where they discuss preliminary colors, prices, percentages, production, and potential sales. Star and Dawson also discuss NikkieTutorials' collaboration with Too Faced Cosmetics.

The episode follows the first test shades being reviewed by Dawson and Star and them deciding upon making a second smaller palette as well, along with a pig shaped mirror, while also following the immediate happenings after $1 million worth of product was stolen from Jeffree Star Cosmetics. The episode also shows Dawson navigating his way through a controversy he faced where he was accused of sexual behavior towards his cat, which ends with Dawson moving on from the controversy depressing him, and him proposing to Adams in front of his whole family. This episode was dedicated to Diamond and Daddy Star, two of Star's pet Pomeranians who died in the last four months.

The episode begins with Dawson and Adams visiting their old home, from where they moved out in 2018, one last time before it is sold. Dawson and Star talk with Emine, a Morphe executive, about an exclusive partnership to sell the palette at only Morphe stores and Star's website, deciding upon stocking around 500,000 units at Morphe and a million units overall for the initial sales. The episode finally follows Dawson and Star the day before the launch of the Blue Blood palette at the lab, viewing its production line and also reviewing the revised shades of Dawson's palette.

Dawson is shown different designs for his palettes, but rejects the designs he is shown as the deadline comes quicker. Eventually, as Dawson and Siwicki toss around ideas, Anna, the design manager, sends them a photo of an idea for the box, which Dawson and Siwicki love and immediately design a prototype.

A collection of deleted scenes from the second season.