内战之后，一场革命在亨氏、凯洛格和波斯特等富有远见的企业家的支持下展开；他们突破创造力的极限，创办将给行业带来革命的企业。

在20世纪初，一批新一代的革新者崛起，扩张美国工业，推动新技术的极限。一位名叫米尔顿·好时(Milton Hershey)的开拓者在一个革命性的想法上押下了很大的赌注，然后一对名叫火星(Mars)的父子二人踏上了挑战巧克力王座的道路。此外，食品行业的巨头们经受住了第一次世界大战的风暴，并在咆哮的20年代推动了发明的边界。

随着经济大萧条的到来，食品行业的巨头们为了养活一个饥饿的国家，推动了创新的极限。然后第二次世界大战看到相互竞争的工业帝国加入战争的努力，在一个统一的战线，以燃料的力量为国外的自由而战。而在战后的美国，像哈兰德·桑德斯、麦当劳兄弟和雷·克罗克这样的梦想家为彻底改革餐饮业而战，为美国梦的黄金时代铺平了道路。

20世纪50年代，堪萨斯州威奇托的两兄弟。他们的目标是通过将意大利菜披萨引入美国，建立他们的必胜客餐厅。美国人很快就爱上了他们的披萨，但竞争对手达美乐披萨威胁要破坏他们的成功。

1919年，米尔顿·好时(Milton Hershey)是巧克力之王，但在一战后的新时期，当糖价格下跌时，一切都变了。竞争对手层出不穷，包括好时公司的前雇员HB Reese，他创造了有史以来最畅销的糖果之一。

20世纪50年代，雷·克罗克(Ray Kroc)在全国范围内为麦当劳(McDonald)提供特许经营权，但就在克罗克之后，一波又一波的企业家也试图在快餐餐饮热潮中赚钱。两名佛罗里达的梦想家通过将他们的厨房设备改造成开创性的“火焰烤肉机”，开始了将成为克罗克最大的竞争对手的项目。

在20世纪之交，詹姆斯·克拉夫特挑战了几个世纪以来的奶酪制作传统，并以他的新奶酪创新永远地改变了乳制品行业。与此同时，帕布斯特兄弟不顾一切地想要让他们成功的啤酒帝国在禁酒令时期仍能维持下去。

20世纪70年代，一个主要的可乐品牌推出了一个盲品测试营销计划，直接针对他们最大的竞争对手。随着这两个品牌巨头之间竞争的新时代的升温，双方都选出了新的领导者，带领两家公司展开一场竞争，这场竞争将催生无数标志性的苏打产品和令人难忘的营销噱头。

赫尔曼·雷凭借其尖端的销售技术和改变世界的包装技术，将区域性和小规模的芯片业务发展到全国规模，而竞争对手发明了一种新的零食芯片，将挑战乐事的桂冠。

商业伙伴关系出了问题，导致阿道弗斯·格林创建了历史上最具标志性的饼干和饼干公司之一，并对包装进行了革命。

那些创造了美国的食物背后的家庭的迷人故事，那些用大脑、肌肉、鲜血、汗水和眼泪通过胃进入美国心脏的家庭，那些发明了新技术并帮助赢得战争的家庭。

一名快餐厨师发明了汉堡面包，工程师们发明了一种比以往任何时候都更快地制作汉堡的新方法；内森·汉德韦克把毕生积蓄投资在科尼岛的热狗摊上。

Gilbert Swanson继承了他父亲的冰冻的土耳其公司和合作伙伴，与食品化学家创新了一个革命性的晚餐，美国人可以在家中加热......他们称之为电视晚餐。 当一家名叫vernon stouffer的餐馆试图将他的冷冻饭带到市场上时，他被电视晚餐炸掉了水中......直到他利用一个叫做的新技术......微波炉。

一个小男孩意外地发现了一根棒子上的冷冻食品，长大后给世界带来了一个可爱的经典。另外，一个糖果店老板彻底改造了冰淇淋，推出了第一辆冰淇淋车。但是，当两个人都拥有同一件东西的专利时，最终的战斗将摧毁一个人，巩固另一个人的财富。

在20世纪70年代，雷·克罗克遥遥领先于竞争对手。但当一家自称是国王的汉堡连锁店挖走了他的第三位高管唐·史密斯时，这就成了一场战争。史密斯重新设计了这个新兴的竞争对手，用他以前特许经营的最好的想法使这个品牌现代化。雷·克罗克采取了前所未有的行动，请了一位世界著名的厨师来开发鸡块和早餐，并试图彻底击败这位未来的国王。

20世纪50年代，杜林(C.E. Doolin)和赫尔曼·雷(Herman Lay)正努力证明薯片业务的潜力，他们的成功激励着世界上最大的公司之一进入薯片市场。当一个化学家开始一个秘密的项目，设计一个坚固的，马鞍形状的芯片和一个革命性的容器来运送他们，公司开始迎头向市场的主导地位。

当糖果公司总裁查尔斯·古思被一个可乐推销员欺骗时，他决定买下一家破产的竞争对手公司，并与亏欠他的供应商和新任首席执行官——独行其事的商人罗伯特·伍德拉夫开战。这场战役将在未来几十年塑造汽水世界的格局。

威廉·瑞格利偶然发现了一种新产品，它将启动一场行业革命，但不是在引发终身竞争之前。

约翰·凯洛格博士和他的兄弟开始了一场早餐革命，而竞争对手C.W.波斯特则直接瞄准了他自己的帝国。创造一种标志性的食物是有代价的，因为兄弟俩的关系在成功的重压下达到了沸点。

High School friends see an alternative to fast food with the "submarine" sandwich. But they are quickly met with the fierce competition of a new submarine joint, started by a physicist, that is trying to perfect the art of the franchise, and will go on to be the biggest restaurant chain in the world.

In the late 1800s, German immigrants Joseph Schlitz and Captain Frederick Pabst find themselves in a battle for beer dominance. In their fight for one upmanship they will help create the most popular alcoholic beverage on the planet, introduce lager beer to the nation, and become two of the biggest companies on Earth for half a century.

When a commercial caterer realizes his two best selling items are donuts and coffee, he joins forces with his brother-in-law to create a revolutionary donut chain; soon a rivalry starts with a beloved Southern-based donut shop.

When his ice cream truck breaks down, Tom Carvel discovers that half-melted ice cream is a surefire hit with customers.

In a quest to dominate the growing commercial bread industry, Lee Marshall bets on a new kind of white loaf, unwittingly inspiring a homemaker named Margaret Rudkin to come up with a healthier alternative.

Hollywood agent Wally Amos transforms his professional life when he decides to make and sell his own gourmet chocolate chip cookies, and opens America's first cookie store; housewife Debbi Fields opens her homestyle cookie shop in a mall.

When Col. Sanders sells his company to investors in 1964, the new owners identify a rising star within the organization: Dave Thomas.

Small town farmer Orville Redenbacher has a lifelong dream of creating the perfect popcorn kernel, leading to the first significant development of popcorn in thousands of years which he sells nationwide, eventually pitting him against industry rivals for supremacy of America’s oldest snack.

Restaurateur Glen Bell works to create a burger alternative for the fast-food market and after several setbacks goes on to help introduce the taco to America; two brothers look to beat the burger by betting that a roast beef sandwich can compete.

Former wrestler Rocky Aoki and a perfume salesman become the unlikely fathers of a casual dining revolution when they open different establishments in the heart of New York City: one of America's first Japanese restaurants and a swinging singles bar.

Martha Entenmann takes the reins of her late husband's baking company and grows it into a national powerhouse; a married couple bankrupt one bakery, but succeed their second time around with a revolutionary way to sell snack cakes.

Hector and Mario Boiardi open an Italian restaurant in Cleveland in 1924 and soon introduce Italian food to Americans; the brothers eventually find themselves in competition with James Kraft and his newest offering, macaroni and cheese.

Two heavy-hitting cereal rivals duke it out for breakfast dominance; competition heats up when an idea is stolen; the ensuing battle transforms the breakfast landscape from a labor intensive meal at the table, to a meal of convenience on the go.

The top selling candy days of the year revolve around Easter, Valentine's Day and Halloween. And it all started with a few bold pioneers.

Before chicken wings were America's favorite Sunday football snack, they were considered an undesirable cut of meat. Until two restaurateurs in Buffalo, New York, reinvent the way wings are cooked.

A cereal executive's bold idea to finance the "Willy Wonka and the Chocolate Factory" movie will kick-off a candy revolution that produces some of the most iconic, imaginative confections in history.

Coffee's quality and popularity wane by the 1960s, until a handful of visionaries turn the industry on its head. First, three college friends create an iconic brand of revolutionary gourmet Coffee. Then, this now-iconic chain creates an entirely new category of restaurant.

A devout Georgia diner owner stumbles into the chicken game when he develops a unique fried chicken sandwich with a batch of cast-off filets. The unique sandwich he creates will become the menu centerpiece at one of the most popular fast-food chains in the world.

Four intrepid food entrepreneurs race to harness emerging technologies like the home freezer and microwave, to bring revolutionary frozen snack icons to a waiting world, and forever change what we eat, when we eat, and how we eat.

A look at some staples of Thanksgiving dinner that weren't around until a few brands used technological advances to reinvent turkey, stuffing, cranberry sauce, pumpkin pie and more; food innovators made each part of the meal accessible.

When an entrepreneur creates shelf-stable peanut butter out of his garage, it leads to the birth of an iconic sandwich; as competition heats up to be America's favorite peanut butter, three famous brands battle it out to be number one.

Two entrepreneurs rise from the ashes of Prohibition by staking everything on two liquors -- a bitter, bottom-shelf whisky, and a flavorless foreign moonshine -- and go on to save an industry and create two of the most popular brands in the country.

A century ago, most backyard grilling essentials were not yet invented; Henry Ford, a tinkerer named Kingsford, and a passionate butcher created recognizable summer brands and changed the face of American backyards.

Before juice was everywhere, these innovators used brilliant ingenuity to create the most nostalgic drink products and thirst quenchers of the last century, leading the charge on a new billion dollar beverage industry.

At the turn of the 20th century, Bernard Kroger and another upstart grocer come up with genius innovations that help invent the modern supermarket.

A young upstart named Oscar® Mayer creates one of the most iconic meat brands on the planet; pioneer Jay Hormel invents a meat product sold the world over, which becomes part of a $20 billion food empire.

At a time when dog food is a rarity and cat food is almost nonexistent, it will take visionary innovators to invent the first dog treat, dry food, the first cat food, and many more innovations that will carve out the billion-dollar pet food industry.

At a time when U.S. beer is dominated by the same lager style, one Milwaukee company experiments with something new.

Imagine a world where marinara sauce isn't part of the American palate. That was true nearly sixty years ago, when food conglomerate Campbells kickstarts what will become an Italian American food staple.

A cab driver turned ice cream entrepreneur comes up with the idea to mix name brand candy into high quality ice cream to create new novel flavors. After opening an ice cream shop to share his mix-in creations, his concept skyrockets.

In the late 1800s, two pharmacists 1500 miles apart race to create healthy, non-alcoholic beverage options, kickstarting the entire soda industry with their breakout hits: Hires Root Beer and Dr. Pepper.

A scientist and businessman team up to develop a Vitamin C rich war ration for the troops fighting in World War 2, which unexpectedly leads to the development of a frozen concentrated orange juice that tastes great and allows for the widespread distribution of OJ for the first time in history. Soon after, a fruit salesman develops a process of flash pasteurizing fresh orange juice that turns the fledgling industry on its head. The two companies will go on to battle it out for domination.

During the mid-20th century, two unlikely characters find themselves in competition to simplify the lives of homemakers across the country by creating a tasty but easy boxed cake-mix; America's sweetheart and the original foodie go head-to-head.

In the early 1900s, an underestimated confectioner creates the first wrapped penny candy--the Tootsie Roll. Meanwhile, an unemployed salesman transforms medicinal hard candy into a fruit flavored, multipack designed purely for fun with Tropical Charms. The two go on to kickstart an entire industry of nationally branded candies and transform the lollipop into a global icon.

Will Kellogg is on top of the cereal industry after beating out post, but now, the king of cereal has met his match with a young flour mill executive; a decades long war for dominance ensues as Kellogg's and General Mills battle it out.

After being kicked out of the family business by his father, Forrest Mars scratches and claws his way back to create a multi-sector global empire, Mars Inc. Today that empire is worth over $47 billion dollars and a family dynasty that is the third wealthiest in America, worth nearly $100 billion.

Lunchtime is one of the most enjoyable meals of every kid's day, but before the 1960s it was just another meal; then, three very different food visionaries take matters into their own hands.

Kentucky gas station owner, Harland Sanders, develops a new method for making fried chicken, drawing customers from far and wide.

A small-time St. Louis soda maker, Charles Leiper Grigg, takes on Coke and Pepsi by introducing a clear, lemon-lime soda he calls 7-Up. At the same time, two brothers in Tennessee, Ali and Barney Hartman, have their own, called Mountain Dew.

In the 1950s, middle-aged salesman Ray Kroc is drowning in debt when he's inspired by a roadside burger stand he wants to spread nationwide, McDonald's; he creates the modern model of franchising and ignites a fast-food gold rush.

Bold visionaries take big risks to bring Mexican food to all Americans, by creating the best-selling condiment on the planet, two of the most famous snack chip brands of all time and innovating the iconic pairing of chips and salsa.

A struggling chocolate maker and a young theater assistant create the movie theater concession stand as we know it and launch the world's most iconic movie candies.

A teacher turned restaurateur invents America's most popular cookie which leads to a battle of food giants, and one of the most iconic packaged cookies in history.

The first convenience store is born, and with new innovations like late hours, to-go coffee, and America's most beloved slushy drink, it rises into an iconic chain with more locations than any other store or restaurant in the world.

Early American malls have no food court, until a cinnamon bun, a pretzel, and a panda all move in to create three of the world's most iconic food brands and transform the American Mall.

Jim Folger discovers a new way to bring coffee to the masses. Then another famous coffee brand gets its big break at the Maxwell House Hotel in Nashville. Plus, the creation of the iconic coffee machines that help make coffee a billion dollar industry.

Stephen Whitman introduces Americans to chocolate candy in a sampler box, Russell Stover builds a competing company, and both iconic brands help turn chocolate from an unknown import to a boxed American staple given as a gift of love to this day.

A German immigrant looks to revolutionize the American beer industry when he's handed a struggling brewery; his signature beer will go on to amass sales of over 11 billion dollars a year.

A down-on-his-luck Japanese businessman and a Chinese immigrant and her son change the American palette when they introduce instant noodles in a cup, Peking Duck, and the biggest Chinese restaurant chain in the nation.

Jack Daniel, known for his determination and innovative spirit, teams up with a skilled distiller to create a new recipe that could change the whiskey game.