Sawara lies in northeast Chiba Prefecture, around 70 kilometers to the east of Tokyo. Thanks to its location on a tributary of the Tone River, by the 18th century it had become a prosperous center for freight transportation. For some 300 years, Sawara has held festivals twice a year, in July and October. Backed by rich merchants, these developed into major events, featuring 24 large and lavish floats. The festivities have now been registered as a UNESCO intangible cultural asset. On this episode of Journeys in Japan, Saskia Thoelen discovers the excitement of the Sawara Grand Festival, and meets the craftsmen and neighborhood residents who make it happen.

The Nakanojo Biennale is an art festival held in beautiful Nakanojo in Gunma Prefecture. It boasts one of the largest artist-in-residence programs in Japan, with creators from all over the world gathering in this small town to work on their site-specific pieces. With world-class contemporary art installations, the festival draws large crowds during its one-month run. Historically known as a hot spring town, Nakanojo has many cultural events passed on to today. Belgian art and fashion PhD candidate Saskia Thoelen discovers how contemporary art has transformed a rural town that also reveres tradition.