A young woman self-obsessed with her online persona asks a marketing guru for a real-life makeover.

Eliza’s fling with her co-worker Freddy gets complicated, and Henry explores Facebook for the first time with disastrous results.

Eliza’s effort to “follow through” on a work idea impacts her relationship with Freddy. Henry rejects an admirer, leading to unexpected consequences.

When Henry doesn't reciprocate Eliza's romantic feelings, a cold war develops between the two.