As Valentine's Day approaches, Tamako suggests the shopping district should hold a Valentine campaign. However, Tamako's father, Mamedai, is against the campaign, believing it to be too modernised. As Tamako and Mochizō start shooting a commercial for the shopping district, Tamako's friend, Midori Tokiwa, feels conflicted by feelings she starts having around Tamako. At the screening of the commercial, Dela manages to stand in for the projector by projecting the image through his eyes. When the commercial finishes, Dela shows another video, this time a video message from his home country. As Valentine's Day arrives, Midori comes to terms a little with her feelings.

As a new school year starts, Tamako and her friend Kanna Makino ends up in the same class as badminton club member Shiori Asagiri. That morning, Dela has a run in with Shiori and falls in love with her. After Dela ends up getting lost, Shiori escorts her back to Tamako's house, where Tamako attempts to become friends with her. Due to coincidental situations with her family, Shiori soon ends up staying for dinner and joining Tamako to the baths. The next day, Shiori tries to work up the courage to thank Tamako for the other day, but has difficulties overcoming her shyness. As Shiori ends up helping her homeroom teacher to Tamako's house for a home visit, Tamako takes her to a coffee shop, where she is finally able to convey her feelings of gratitude. As the two become proper friends, Shiori gives her thanks to Dela for helping her out, though rejects his proposal of love. Afterwards, Tamako hears from Midori about how much courage it took for her to convey her feelings properly.

Choi Mochimazzi, a fortune teller from Dera's homeland, comes to stay at Tamako's house, revealing that both she and Dera come from the island's royal family. When Choi becomes annoyed by Dera gaining weight and forgetting his mission to find a bride for the island's prince, he claims he is being held against his will, leading her to be distrustful of the good will Tamako and the shopkeepers show towards her. As Choi tells fortunes as a mean's of paying back everyone's kindness, shopkeeper Sayuri Yumoto reveals she is getting married, much to the dismay of tofu shop owner Tomio Shimizu, who had a crush on her. This leads Choi to think about her own unrequited feelings for the prince, leading to her getting a fever after passing out in the bath. After Tamako helps her overcome some of her homesickness, she becomes a bit more accepting of everyone's kindness.

Deciding his obesity needs to be addressed, Tamako, Choi and the others decide to put Dera on a mochi-free diet until he loses enough weight to fit into a birdhouse Kanna made. In order to keep watch over Dera to make sure noone feeds him, Choi goes to school with Tamako and the others, where she joins in on classes and helps Dera get some much needed exercise, before going to a used clothes store. As Dera shows up the next day with a curiously slim body, Kanna and Midori give Choi a sweater they made for her.

With the school cultural festival approaching, the Baton Club manage to get a key timeslot for the main stage. However, Midori struggles to come up with some choreography for their performance, finding herself unable to admit it to Tamako and the others. As Midori becomes more stressed, leading to her catching a fever, Shiori mentions to Tamako and Kanna about Midori's worries. The next day, Tamako and the others visit Midori after hearing about her fever, she admits that she had been unable to come up with any choreography and is overcome with guilt. After Dera cheers her up by performing an amusing dance, Tamako, Kanna and Shiori help Midori come up with choreography, managing to come up with something come the day of the festival. As Choi comes to the school to give the club her support, she notices a particular mark on Tamako's neck, later announcing to Tamako that she is destined to become her prince's bride.

As word spreads about Tamako allegedly being a princess, Tamako herself is more focused on collecting enough loyalty points to receive a medal from the shopping district. After Tamako earns her medal, Choi manages to fix Dera's communication features and get in contact with the prince, Mechya, who exchanges some words with Tamako before Dera breaks down again. Whilst Tamako herself feels she's not really a princess, the neighbourhood have a meeting concerning Tamako, feeling she should probably go, although Tamako herself feels otherwise. The next morning, Tamako panics when she can't find her medal, only to be given it by Mechya himself.

As the whole shopping district takes an interest in Mechya, Tamako feels a little confused by everything, the empty shopping district begins to remind her of when her mother died. When asked by Dera about what she thinks of the whole bride business, Tamako talks about how much the district has meant to her over the years. Tamako rushes to turn down Mechya's proposal, only to learn that she isn't actually a candidate, as Choi has misunderstood things. After the girls see them off, Choi and Mechya head back to their home country, only to realise they've left Dera behind. Come New Year's, Dera attempts to head back home by hiding himself in a bouquet, only to wind up in a box Mochizō has ordered for Tamako's birthday and end up right back on Tamako's doorstep.