When a heat wave rolls through Bluebell, Zoe realizes that the hot weather is affecting everyone's behavior and lowering their inhibitions. In fact, Zoe struggles to fight her heat-induced attraction to Wade until she finally gives in. Meanwhile, Lemon is determined to win over George's parents when they come to town for a visit, but she is caught off guard when Lavon shows up to the same restaurant with his date, Didi.

Zoe is so uncharacteristically happy as of late that it causes her friends to speculate as to the possible reason behind her new attitude. Turns out that Zoe is hiding her new friendship with AnnaBeth, who doesn't want Lemon to find out since Zoe is Lemon's sworn enemy. Lemon campaigns to become the Belles' new Memory Matron, but she has to overcome a few obstacles to secure the honored position.

After Zoe treats the high school football team, she learns that Max, who happens to be Rose’s new crush, has become infatuated with Zoe instead.