When Zoe reads about her fellow classmates’ accomplishments in her Alumni magazine, she is upset that they list her as “retired” and invites the reporter to BlueBell for an interview. However, Zoe has a hard time convincing the reporter that she actually has a thriving medical practice in BlueBell – that is, until she comes across a rare and potentially serious disease. Trying to be considerate of Lemon’s feelings, George informs her that he is going out on a date, making her feel that she too needs to find a date. Meanwhile, Lemon and Lavon both find themselves in competition with their nemesis Ruby.

Both Zoe and Lemon are having a difficult time accepting Lavon and Ruby’s new relationship, so they decide to find out Ruby’s true intentions. Wade agrees to supervise a Little Ranger’s camping trip to avoid a potentially awkward conversation with George. However, when George unexpectedly shows up on the trip, Wade has nowhere to hide, and their talk makes him see his relationship in a different light. Meanwhile, Brick wants to take the next step in his relationship with Emily, but is shocked about who is not on board with the plan.

When Zoe is alerted by the Health Department about a flu epidemic heading towards BlueBell, she is forced to put the town on lockdown. Because of the quarantine, Wade is forced to stay at his ex-girlfriends house causing Zoe to become jealous. Lemon’s plan for the perfect night with Walt goes awry when she begins to feel under the weather. Meanwhile, George finds himself roped into directing Lavon’s tourism commercial about BlueBell’s small-town charm, but it seems Lavon, is more preoccupied with his co-star than his commercial.

After Zoe tricks Jonah into spilling a secret about Brick, she unintentionally makes things worse for Brick in his love life. Following Brick’s advice, Zoe decides she must finally express her feelings, but timing never seems to be her strong suit. Wade and Lemon must learn to work together, but things go awry when they each try to prove that they know what is best for the new Rammer Jammer. Knowing what Wade and Lemon are up to, Lavon and AnnaBeth agree to not get involved, but that might be easier said than done. Meanwhile, Tansy’s brothers surprise her with an unexpected visit, leaving George to look after them and put up with their wild antics.

Zoe secretly starts to see patients again in BlueBell; Lavon tries to bring a minor league baseball team to town; George needs Zoe's help with a medical situation.

When Zoe learns that Wade is interested in dating someone close to her, she tries everything she can do to put a stop to it. Lavon enlists George to help save BlueBell from merging with another town. To help keep the town in the dark about the planned merger, Zoe uses Joel and AnnaBeth to create a scandalous distraction to throw people off the trail. Meanwhile, Brick starts dating again, but finds himself in a tough predicament when someone from his past resurfaces.

Joel hires unreliable workers to assist with the renovations; Lavon tries to keep busy by organizing a renaissance fair; Wade is excited about an upcoming anniversary.

When Wade's dad asks Zoe for help with his love life, she is happy to get involved, until Wade advises her that no good can come from it. Lavon recruits George to help persuade the city comptroller to change BlueBell's billing on an exit sign, but finds himself in competition against his rival, Mayor Gainey. Meanwhile, Lemon continues to try to raise Fancie's profile, but all her plans seem to go up in flames.