With Halloween right around the corner, Zoe begins to notice some odd occurrences happening in her home. She is shocked to discover that the culprit is George, but she soon realizes that he may have a sleepwalking issue. Concerned for his safety, they decide to conduct a sleep study, forcing her to cancel her big plans with Wade. Meanwhile, the Mayoral race between Lavon and Ruby is close, and AnnaBeth comes up with an unusual plan that may help him clinch the election leaving Lemon feeling uneasy.

With Lavon preoccupied with his personal life, he lets his Mayoral duties slip at the worst time, as BlueBell’s Pioneer Day is fast approaching and a reporter from Southern Living magazine is in town. Seeing that he needs help, Zoe and Wade volunteer to help him out by playing BlueBell’s “Founding Couple.” Zoe is also trying a new tact when it comes to her relationship with Wade, which has her taking on many new projects. Lemon and AnnaBeth devise a plan to get Lavon to let them cater the First Feast, in order to get some publicity for their new business. Meanwhile, George gives advice to Brick on how to handle his new relationship.

Lavon’s big plans of making BlueBell a Spring Break destination hits a roadblock when the competing town tries to lure the partiers away. With the help of Ruby Jeffries, Lavon creates a competition that is bound to attract some attention. Eager to join in some much-deserved fun, Zoe agrees to give partying a try with Jonah, but seeing them together makes George jealous. Wade and Lemon decide to compete in Lavon’s contest in order to win the grand prize to buy the Rammer Jammer, which they have learned is for sale. Meanwhile, Brick has been acting odd and when everyone begins to notice they force him to seek treatment.

Zoe tries to improve the town's perception of Joel; George is pleasantly surprised with Lynly; Lavon is desperate to be part of the Gazebos of Alabama calendar.

Zoe and Joel finally buy a house, but soon realize neither of them make enough money to fix up the place. Brick agrees to help Zoe out but only if she can get the townspeople to lose 500 pounds collectively for Health and Wellness Month. Joel is struggling with his novel and decides to follow Wade around for research, but when Wade leaves Joel to alone to run the bar, Joel finds himself in some trouble. Meanwhile, AnnaBeth struggles to mask her feelings by throwing a last-minute bachelorette party for a friend.

Zoe is convinced that she and Lavon are cursed and the only way to make things right is to fix the past. When Vivian’s son asks Wade for some advice, he is happy to help, but not everyone is excited about his methods. After an unplanned encounter, George and Lemon try to avoid each other, but it is more difficult now that they are business partners. Meanwhile, AnnaBeth is getting fed up with one of Brick’s patients, Davis, until she learns the real reason behind his ailments.