TV presenter Ksenia Sobchak announced a casting for the show. After 3 months of casting and visiting 16 Russian cities, 34 beauties arrived in Moscow. The jury began the test with a runway, after which three participants were sent home.

The next morning, the girls were waiting for a photo session. Then there was an interview with the participants, where the jury members considered candidates for victory. After an interview, the jury reduced the list to 17 participants. Later in the evening, Ksenia chose 17 girls for the title of "Top Model po-russki", and the remaining 14 girls had to leave.

Later, the girls arrived at the Persona-Lab salon, where they underwent a makeover. The next day, the girls were having a make-up class and have a make-up challenge. This week the girls had a portrait photo shoot for Max Factor.

The remaining three girls starred in video commercials for Max Factor products together with Vladimir Kalinchev.

The next day, the remaining two girls took part in the last photo shoot for the cover of Cosmopolitan magazine.

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