Parthenon Productions receiving a heartfelt letter from a boy named Kenji facing a surgery that could prove just as deadly as the disease it is meant to treat tugs on Hayato's heartstrings while Shingo sees it as a professional opportunity as he charges Hayato a schedule change for Creamy Mami. The convoy of news vans provides Kenji the perfect excuse to go investigate the hullabaloo with his derisive neighbors; while Yuu tries to give her swim coach the slip after Midori intercedes for her, the actual situation is demonstrated to be somewhat more complex than meets the eye when it turns out that it is Kenji's yakuza grandfather Tamegoro Zenigami that needs the pep talk. Shingo and Hayato have quite the imbroglio on their hands: it is a public relations disaster if it is argued they have ties to the yakuza and also if they spurn a young boy's entreaty for assistance because of what he was born into. While the mirage Creamy Mami leads Kenji and Shingo through takes care of the other reporters, the tabloid reporter known as Snake Joe is not so easily dispatched. Snake Joe's attempt to pervert Creamy Mami's humanitarian compassion to his professional advantage becomes the forum for Kenji's former detractors to ultimately show their true colors after Mami asserts her innocence; a telekinetic juggling act from Posi and Nega instigates Snake Joe's retreat and Tamegoro's successful recovery.

While evading the wrath of the frustrated production staff for interloping onto the production set and leaving a trail of destruction as she is being chased around, Zashikiwarashi searches around for another playmate before settling upon Yuu who is having a blast. While the mythology associated with Zashikiwarashi expounds upon her bringing happiness to the homes she visits, such is a long way off when Zashikiwarashi shows up the adults who then give chase after her although Zashikiwarashi herself means no harm and has not a mean bone in her body -- not with how she behaves toward Posi and Nega along with enthralling the kids with her charisma. Galvanized by Zashikiwarashi's prologue of boredom and loneliness, Yuu lends Toshio and Midori as surrogate friends as she decides that an engagement with Creamy Mami is in order -- a decision easier said than done with having to retrieve the wand which appears out of reach. True to Hayato's anxious admonition, Zashikiwarashi does act out her impatience for Creamy Mami which interferes with the show but also has the ultimate ironic silver lining of celebrating Megumi who has been marginalized in favor of Creamy Mami.