Jason Liebig as Self - Brand Historian
Episodes 15
Battle of the Superstores
Founding fathers of the biggest retail stores in the world battle to be the first to innovate, build, and revolutionize the industry. And one of the top businessmen of the 20th century, Sam Walton, will construct the world's largest retail empire.
Read MoreEnd of the Landlines
When Motorola introduces the first handheld portable telephone to the world, the futuristic technology sets off a fierce battle among international telecommunications companies to produce the most popular cell phone. The competition for the next great mobile device produces innovations such as flip phones, ringtones, and text messaging. But when a little-known tech upstart from Canada decides to combine the features of a computer with a cell phone to make a smartphone called the Blackberry, the way we use phones will never be the same again.
Read MoreInternet Killed the Video Store
A database software engineer is inspired to create a bigger, unprecedented family friendly video-store, Blockbuster. But, as the dot com boom explodes an opening appears for two software executives in California to redefine the industry and take on the media giant with their online subscription service, Netflix.
Read MoreMusic on the Move
In the 1950s, rival electronics companies aim to make music portable for the first time ever. What follows is a decades-long rivalry that prompts the creation of iconic products like the Pocket Radio, Cassette Tape, Walkman and the CD, alongside the rise of two of the biggest companies in the world.
Read MoreClash of the Computer Titans
A game designer named Steve Jobs starts a personal computer company in his parents' garage on his way to bringing computers mainstream. But when he commissions the help of a software design company run by Bill Gates, it's the beginning of one of the biggest rivalries in the history of American industry.
Read MoreThe World in Your Palm
The biggest names in computers go head-to-head in a race to create the first portable computers; through failures, alliances and the return of an American icon, they'll usher in their first ever handheld device.
Read MoreThe Retail Reckoning
Three American retail icons are born within months of each other in 1962, sparking a rivalry for the ages.
Read MoreRise of the Internet Empires
An ambitious upstart leaves Wall Street to start an internet store that becomes a global empire, while a young computer programmer revolutionizes the way we buy and sell online--creating rival multibillion-dollar brands that become household names.
Read MoreHardware Warfare
Family-owned hardware stores become behemoth brands who battle it out taking big risks, ushering in new innovations, and betting it all in a race to become the number one hardware store chain in America.
Read MoreRise of the Office Machines
To simplify tedious office tasks in the mid-20th century, one unknown company introduces the world's first photocopier and becomes a household name.
Read MorePhoto Bombs
An underdog breaks the mold by creating instant photography, revolutionizing how we take photos. And it kicks off a war of innovation between two iconic companies battling to be the number one camera brand in the country.
Read MoreFight for the Fast Lane
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Pants on Fire
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Wipe Out the Competition
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Reinventing the Wheel
Harvey Firestone races to innovation against a crosstown rival as they both bet big on bringing car tires to the nation.
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