With the country's biggest beauty fair just around the corner, Axel enlists the help of Tove and Frans. Birthe's husband Jørgen is diagnosed with leukemia, which only an expensive new form of chemotherapy in Germany can cure.

The Carmen Curlers factory opens, and Birthe has become HR manager. Axel looks forward to the Christmas sale cementing Carmen Curlers as an indispensable part of everyday life for all women in the Nordics.