January 1920. On the eve of Prohibition, Atlantic City's Treasurer, Nucky Thompson, condemns alcohol at a Women's Temperance League meeting, where he is noticed by Margaret Schroeder, a pretty, pregnant housewife who comes to him for help in getting her abusive husband Hans a job. Later that evening, the duplicitous Nucky privately tells his ward bosses about the opportunity to make huge profits selling bootleg liquor. At a countdown-to-midnight blast at Babette's Supper Club, he assures Jimmy Darmody, a recently returned WWI vet, that his appointment as "Man Friday" to the new Chief Clerk of the Fourth Ward, Paddy Ryan, will lead to bigger things. Jimmy, meanwhile, has higher aspirations and ends up making an alliance that could have dire consequences for both him and Nucky.

Nucky deals with the fallout from Jimmy's rogue heist, sending Eli to sow the seeds of doubt in the mind of Margaret, who seeks help in the wake of her husband's demise.

An unlikely witness to the woods massacre threatens to expose the perpetrators, sending both Eli and Van Alden rushing to the hospital. Margaret starts a new job at an upscale French dress shop at the Ritz, while Chalky's team pays a heavy price for taking over Mickey Doyle's bootleg operation.