While trying to navigate the everyday drama of high school, the smart, fearless, 17-year-old Veronica Mars also moonlights as an apprentice private investigator out to solve her wealthy town of Neptune's toughest mysteries. After coming to the aid of the new kid, sophomore Wallace Fennel, who's been duct-taped to the school's flagpole, Veronica ends up incurring the wrath of the thugs who put him there, Eli "Weevil" Navarro and his P.C.H. Biker Boyz. To get Weevil and his gang off her and Wallace's case, Veronica devises an intricate plan that helps some of Weevil's cronies avoid trouble with the law.

Meanwhile, defying her father, Keith Mars, the disgraced former sheriff turned private eye, Veronica pursues a late-night case of adultery against billionaire Jake Kane, only to make an unsettling discovery about her mother, who abandoned Veronica and Keith a year ago.

With only a commonplace name, an old address and dim memories as leads, Veronica and Wallace attempt to help classmate Justin Smith find his father John, who disappeared 10 years earlier.

Meanwhile, as Veronica faces some complicated feelings towards ex-boyfriend Duncan and new romantic interest Troy, guidance counselor Rebecca James calls Keith to the school to discuss the recent, dramatic changes in his daughter's life. Later, Duncan struggles with ways to cope with his sister's death as the anniversary of her murder approaches.

In an effort to help Wallace's new crush Georgia, who was duped out of her money in an internet scheme, Veronica must outwit a group of computer "thugs," known as the Silicon Mafia.

Meanwhile, Keith makes Veronica introduce him to her new boyfriend Troy before allowing her to go to the homecoming dance with him. Later, Logan helps Duncan edit together a memorial video for a school dedication ceremony marking the one-year anniversary of Lilly's death. The dance and the video bring back Veronica's memories of when the four of them were friends.

When Weevil's poker winnings go missing after a game at Logan's place, Veronica questions each player to piece together the evening's events and catch the thief. Meanwhile, on the eve of the Echolls' annual Christmas party extravaganza, Keith is hired by Lynn Echolls to track down one of her husband Aaron's potential stalkers.

Following an emotional reunion with her mother, Veronica is hired to track down Neptune High's beloved mascot, Polly the Parrot, which was apparently kidnapped by a rival school on the eve of a big basketball game.

Meanwhile, with her suspicions about the Kane family rekindled, Veronica attempts to gain access to her father's original interrogation tapes. Later, Veronica's relationship with Deputy Leo heats up, as does Meg's relationship with Duncan.

Veronica investigates who at school is doing everything possible to distract Sabrina from studying and wreck her grades in an obvious attempt to sabotage her chances at becoming valedictorian.

Meanwhile, an unsavory, rival private investigator makes Keith a business offer. Later, Veronica pursues a risky lead that could discredit Abel Koontz's confession, as Logan stumbles onto her detailed files on everyone connected to Lilly's murder.

While helping her classmate Mandy search for her missing Jack Russell terrier, Veronica stumbles onto a bigger mystery, which affects pets all over Neptune.

Meanwhile, tensions mount in the Echolls family as Trina tries to convince the now-retired Aaron to take a part in her new boyfriend's independent movie. Later, Weevil is arrested for breaking into the Kane residence and taking something from Lilly's room.

Determined to get to the truth behind who drugged and assaulted her at a party the year before, Veronica questions her friends and many rivals about the chain of events that night at Shelley Pomroy's house. Meanwhile, when one of Veronica and Wallace's stunts affects her job at Kane Software, Alicia confronts Keith about his daughter's behavior. Later, in an attempt to get closer to his son, Aaron throws a birthday party for Logan that inadvertently surprises everyone.

In the shocking, action-packed season finale, a determined Veronica must betray someone she cares deeply about in order to solve the season-long mystery of who murdered her best friend Lilly Kane, but what she discovers puts her life in serious danger. Meanwhile, on the eve of a reception for the Governor of Calif., Jake Kane asks Duncan if he really wants to know what happened on the night Lilly died. Later, Keith awaits the results of a paternity test.

After finding her mother's old permanent record at school, Veronica wonders how well she knew her mother at all, and decides to investigate her mother's school friends. Meanwhile, Trina takes the role of director in the school play, and while she has a confrontation with Kendall, Veronica has one with Celeste.

When Duncan disappears with Meg's baby, Lamb must work with two FBI agents to extract as much information as possible from an uncooperative Veronica. Meanwhile, Wallace reveals the real reason he returned to Neptune, and Weevil and Logan make a breakthrough in their hunt for the rogue gang member.