The Dunphys and Pritchett’s are going head-to-head when Luke decides his best chance at getting into college is running for senior class president against Manny. The outcome of this election is even more important to Jay, Gloria and Claire, who prove to be dubious campaign managers. Now that Haley has started her own promotion business, Phil insists on introducing her to marketing guru Merv Schechter, who hasn’t seen a stress ball he can’t slap a logo on yet. Meanwhile, Cam finds out his star football player is moving away and makes a rash decision that is going to make home life a little cramped for Mitch and Cam.

When Manny and Luke put on the school’s lavish winter dance and end up over their heads due to a texting error, it is up to them to fix it before the end of the night. Meanwhile, Gloria, Claire, Mitchell and Cam all volunteer at the dance while Jay’s thinly veiled guise to get out of it by pretending to want to spend time with Phil backfires. During the dance, Claire and Gloria attempt to set up Marjorie, an overbearing mom, with the school’s principal. Finally, Mitchell is unnerved to be back in high school and is shocked to see a lot of himself in the school bully and feels he needs a little guidance.

Gloria, Claire, Haley, Alex, Lily, Luke and Manny are equally committed to showing their support for gender equality and the women’s movement in very different ways. Meanwhile, Jay and Phil are at odds on how their parking lot attendant, Joan, should be running their lot, and jealousy ensues when Pam prefers Mitchell’s help over Cam’s with her baby.