A look at the first NBA Draft Lottery in 1984, made all the more interesting by the prize awaiting the first winner: Patrick Ewing. When Ewing went to the New York Knicks, rampant conspiracy theories began to emerge.

Michael Jordan takes over the NBA: the building of a player, brand, and a pop culture icon.

From his time as a high school prodigy in Akron, Ohio, to being selected first overall in 2003 by his hometown Cleveland Cavaliers, LeBron James seemed destined to become one of the game's all-time greats.

A celebration of both the fully immersive experience of modern basketball ‒ complete with daily games across the globe, social media interaction, and new technologies ‒ as well as the core tenets of the game that have made basketball great for years.

The ball, the common denominator, the object of a shared feeling is held, passed to and from, caressed, embraced, twirled, hugged, whispered to, and even kissed as the final act of an expression of shared emotion.