Thomas Veil – quite literally – loses his identity one night over dinner and begins to mentally unravel when he discovers his wife is part of whatever's happening. Placed in a sanitarium, he slowly realizes that he's actually the victim of a massive conspiracy connected to a photograph he took entitled "Hidden Agenda".

While hiding out in a cheesy motel, Veil happens upon The Lenny Little Show, a public access television series in which the main character is un cannily depecting Veil's own frightening life. Struggling to understand, Veil watches as unknown forces pursue Lenny and attempt to erase his every trace. He sees the actors perform the exact same dialogue and reenact experiences he endured as recently as the previous day. Trying to grasp what's happening, Veil angrily pursues an explanation, which leads him to the strange offices of Max Webb Productions—and his tormentors.